The Wildpack Collective
Partners / Advertise

Put your brand in front of the UK’s most adventurous dog owners.

Wildpack is where dog owners plan their next walk, beach day or holiday. Run a campaign across our video, newsletter, guides and map, and meet them while they're deciding where to go and what to take.

Plan a campaignSee the numbers
visits from Google in September
5,166
social video views in the last 30 days
48,000+
growth in search visits in six months
28x
of visitors are in the UK
95%

Updated weekly. Last updated 5 October 2026.

The numbers

A small team with a fast-growing audience.

Real figures from our own analytics, refreshed every week. We'd rather show you the numbers than ask you to take our word for it.

01 / Website and search

Found on Google when people are planning.

People find Wildpack by searching for a specific trip: a dog friendly beach in Norfolk, a walk in the Peak District, a cottage with an enclosed garden. They arrive with a plan and a dog, and they’re ready to book.

5,166
visits from Google in September
387,000+
appearances in Google results that month
28x
growth in search visits in six months
+28%
in the last 28 days alone
Visits from Google search, per month
Visits from Google search, per month
MonthVisits
Oct 20253
Nov 20259
Dec 202510
Jan 202638
Feb 2026157
Mar 2026184
Apr 2026605
May 20261,207
Jun 20261,164
Jul 20262,893
Aug 20264,180
Sept 20265,166

02 / Social video

Short video that gets saved and shared.

Our dog friendly reports on TikTok and Instagram give owners the honest detail: when dogs are allowed, where to park, what to watch out for. People save them for the trip.

48,000+
video views across TikTok and Instagram in the last 30 days
5,762
views on our best performing video so far
86%
of our TikTok audience is aged 35 or over

03 / The Friday newsletter

One adventure worth the drive, every Friday.

Written by people who’ve actually been there, for owners who asked to hear from us. In every edition:

  • One dog friendly trip worth the drive, with the dog rules checked
  • Seasonal heads ups on lambing, beach bans, ticks and bluebells
Weekly
a new edition in their inbox every Friday
100%
of readers opted in. No bought lists, ever

04 / The Wildpack Map

The UK’s map of places that actually want dogs.

Every place is researched by hand for its dog rules before it goes on the map. That trust is why owners come back.

£35,000
in bookings for the stays on our map in the last two months
3,265
places listed: 1,452 walks, 574 beaches, 1,076 stays and 163 attractions
143
in-depth guides, with more published every week

Search figures from Google Search Console. Engagement from Google Analytics. Social figures from TikTok and Instagram. Booking figures from Awin. Map and guide counts are live. Updated weekly, last updated 5 October 2026.

What you can run

Pick one channel, or all four.

Campaigns run from a single video to a few weeks across every channel. We make the content ourselves, so it sounds like Wildpack and it doesn't read like an ad bolted on.

01

A sponsored dog friendly report

A short video in the format our audience already saves and shares, built around your product, place or offer. Scripted, made and posted by us.

  • Posted to TikTok and Instagram
  • Yours to reshare on your own channels
  • Clearly labelled as an ad, as UK rules require
02

A feature in the Friday newsletter

A placement in our weekly edition, written in our voice and sent to dog owners who asked to hear from us.

  • A clear, dedicated slot in the edition
  • Your link, your offer code if you have one
  • Clicks reported after the send
03

Featured on the Wildpack Map

The top spot in the map list, shown to owners browsing the area you care about, with a framed card and a clear featured label.

  • Targeted to your region
  • Views and clicks tracked from day one
  • Ideal for stays, attractions and days out
04

A placement in our guides

Your brand inside the guides people read before they travel, matched to a region, a season or a type of trip.

  • Guides already ranking on Google
  • An in-guide panel or a sponsored section
  • Good for kit, food, travel and insurance brands
Why Wildpack

Why brands advertise with Wildpack.

People who are planning, not scrolling

Most of our visitors arrive from a specific search: a beach, a walk, a stay. They're choosing where to go and what they need, and that's when a recommendation lands.

An audience with money to spend

86% of our TikTok audience is 35 or over, and 66% is 45 or over. The people booking holidays, buying kit and insuring their dogs.

Honesty our readers rely on

We tell owners where dogs aren't welcome as readily as where they are. That's why they trust what we recommend, and why it works for the brands we feature.

Growing month on month

Search visits grew 28x in six months. Campaigns are priced on today's audience, and the audience keeps growing.

Made for you, start to finish

No creative to brief out. We write, film and publish everything in house, and run it past you before it goes live.

Measured, not guessed

Every click is tracked. When the campaign ends you get a short report of views, clicks and what we'd do next time.

How it works

Simple, from the first email.

  1. 01

    Tell us the brief

    What you're promoting, who you want to reach, and when. The form below takes two minutes.

  2. 02

    Get a plan and a price

    We come back with a campaign that fits your budget, with clear pricing and no long contracts.

  3. 03

    We make it and report back

    We create the content, you approve it, it goes live, and you get the numbers at the end.

Get in touch

Let’s plan your campaign.

Tell us a little about what you'd like to promote. We'll reply with ideas and a price, usually within two working days.

  • 01
    Anything from one video to a multi-channel push
  • 02
    Clear pricing up front, no long contracts
  • 03
    A report on views and clicks when it's done

Tell us what you have in mind.

Two minutes, tops. The more detail, the better our first reply.

What are you interested in? Pick any
Rough budget
Optional
0/2000

A real person reads every enquiry. We reply within two working days.

More ways to work with us

SponsorshipsLonger term partnerships that put your brand alongside Wildpack all year.List your businessFeatured listings and booking partnerships for dog friendly stays and places.